The Psychology of Colour in the Home. Given the bold hues chosen some people will naturally question the impact of colour within their home and how it effects mood.
Though there are differences of opinion based on things like culture and geography, there are general rules of thumb regarding colour’s psychological impact. Let’s begin with the Colours of the Year, and their more muted counterparts.
Tangerine Tango is described by Pantone as a “spirited reddish-orange [that] continues to provide the energy boost we need to recharge and move forward. [It is] sophisticated but at the same time dramatic and seductive… Reminiscent of the radiant shadings of a sunset, [it] marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”
How does that correspond with general colour theory? Orange is generally associated with words like exciting, stimulating, intense, lively, and vibrant. In more muted forms, it can evoke thoughts of changing seasons and movement in general. Orange is also connected with thoughts of health and vitality. Orange tones are considered to be less overpowering than red; they are more friendly and inviting, and less “in-your-face.”
A deep rich purple with slight red undertones…it is mature and elegant yet has a youthful edginess. It reflects our changing mindset on so many issues — off centre and unconventional, spiritual, meditative yet impulsive. It is serene and in control.
Purple has long been associated with royalty, and thus conjures thoughts of riches and luxury. It can also be calming and mysterious, having a mystical effect. It can be powerful yet introspective and spur imagination and creativity. Lighter shades are considered more romantic and spring-like; they are softer and generally thought to be more sensual and feminine, quiet and tranquil.
White: purity, light, cleanliness, simplicity; excessive use can feel stark and/or sterile, which makes some people think of hospitals.
Grey: conservative, quiet, calm, formal; can feel cool like steel or warmer and richer when paired with soft browns; can be moody or depressing or very modern and fresh.
Brown: earthy, stable, rooted, secure, reliable; sense of permanence and familiarity; warm and natural; can be considered dull.
Black: strength and power, dignity, elegance, poise and formality on the positive side; oppressive, evil, mysterious, rebellious, death and decay on the negative.
Red: arousing, exciting, stimulating; warm / hot; passion; strong emotion and intensity, including fire and violence; raises blood pressure, respiration, and/or metabolism rates in some people; urgency and importance; in some cultures, red signifies prosperity and happiness and attracts good luck; can be overwhelming in large amounts.
Yellow: luminous, sunny, cheerful; soft yellows can seem expansive and open, which magnifies the feeling of spaciousness; intense, pure yellows can seem acidic and irritating in large amounts but whimsical and energizing in smaller amounts.
Blue: peaceful, calm, tranquil; can feel cool and melancholy.
Blue-Green: rich and complex; often calming.
Green: restful, relaxing, quiet; natural and alive, new beginnings and growth, abundance; fresh; balancing and harmonizing effect, providing stability; wealth. Experiment with colour and have fun! Think outside the box and consider that there are more surfaces to decorate than just the walls. Just remember that the way a colour will look on a wall is different from how it might look on a floor or ceiling or accented around a room in pops of colour.